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Why direct marketing?

Mit dem Postando Business Portal können Geschäftskunden in nur wenigen Minuten Direktmarketing-Kampagnen erstellen und individuelle Postkarten oder Briefe an eine Vielzahl von Empfängern versenden - auch auf Termin. Direktmarketing-Medien ermöglichen es, dass die zu vermittelnde Botschaft oder Werbeaktion bei Ihrem Kunden garantiert wahrgenommen wird und bietet sich zur Reaktivierung von Bestandskunden sowie zur DSGVO-konformen Neukundenakquise über ein bereitgestelltes Pool an über 40 Millionen segmentierbaren Adressdaten an.

Unternehmen stehen im Zeitalter der Digitalisierung und einer wachsenden Informationsflut vor der Herausforderung weiterhin gezielt Botschaften oder Werbeaktionen an Ihre Kunden zu übermitteln. E-Mails werden ungelesen gelöscht, Bannerschaltungen im Internet ignoriert und die Conversions im Bereich des Online-Marketings sinken zunehmend. Mit einer signifikant höheren Öffnungs- sowie Antwortrate bietet diese Art des Direktmarketings eine effiziente und erfolgsversprechende Lösung im Bereich des Offline-Marketings.

Mit dem Postando Business Portal bieten wir ein innovatives Marketing Tool an. Hierbei kombinieren wir die zeiteffiziente und digitale Umsetzung Ihrer Marketing-Kampagne, beispielsweise mit dem analogen und traditionellen Produkt einer persönlichen und individualisierbaren Postkarte.
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Bestandskunden Kommunikation

Ob als Reaktivierungsmaßnahme für Folgekäufe oder um die Beziehung zwischen Ihren Kunden und dem Unternehmen und der Marke zu stärken - Direktmarketing bietet das perfekte Medium für eine persönliche und individuelle Ansprache wertvoller Bestandskunden.

Akquise von Neukunden

Gezielte Neukundengewinnung mit Direktmarketing! Mit der Bereitstellung von über 40 Millionen segmentierten Adressdaten in ganz Europa unterstützen wir Sie dabei, Ihre individuelle Zielgruppe effizient und DSGVO konform zu erreichen und diese in zahlende Kunden zu konvertieren.

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Die wichtigsten Vorteile

Top Conversionrate
By using the rare marketing medium of the postcard, you will highlight your Mailings to your customers and achieve top conversion rates compared to other marketing instruments. We would be happy to carry out a pilot with you for validation.
Automatisierter Prozess
The data transfer can be achieved via API and HTML templates or via a simple Excel and design upload. Your Mailings can be scheduled in advance and is executed automatically based on the predefined date.
Flexibel und Individuell
Take advantage of our possibilities to personalize your Mailings to the maximum and thus to address your customers in a personal and targeted manner. Regardless of whether you are addressing only a small part of your customers or all of them, our services offer the greatest possible freedom of design.
We focus on your wishes and provide you with segmented address data for your Mailings within Europe, based on your individual target group. Through this offer you benefit from efficient new customer acquisition.
DSGVO Konform
In May 2018, the new GDPR guideline increased the complexity of addressing existing customers and potential new customers. Your Mailings with Postando enable a GDPR-compliant way of reaching out to your customers.
Hochwertiges Material
We use 350g chrome sulfate cardboards with one side foiled to provide an optimal and high quality haptic product for your Mailings. Our product achieves special attention in the letter box of your customers.
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Wussten Sie, dass...

...laut Umfragen unandressierte Werbepost 70% häufiger direkt weggeworfen wird als adressierte?

How it works

Select the Format

Select the format of your Mailings. You can choose between three different postcard sizes that have proven to increase conversion: DIN long, the classic postcard format DIN-A6 or our Maxi format or create a conventional letter in the DIN A4 format.

Select the Format

Design the Front

The next step is to design the front side of your Mailings. Choose a suitable graphic for your campaign and upload it to our portal in just one click. For letters this step is skipped.

Design the Front

Design the Back

Place an individual text on the back of your Mailings with a personal message and additional graphics if required. Then add the recipients via a simple upload of an Excel list or use the segmented address data we provide throughout Europe.

Design the Back

Check Campaign

Check the front and back of your Mailings again. Here you can also already view and check the individual elements (salutation, voucher code, etc.) and address data of your recipients.

Check Campaign

Complete the Order

Check your order and costs, select the shipping date of your Mailings and complete the order, which will immediately be sent to us. We will take care of printing and shipping.

Complete the Order

Price Calculator

Campaign price
770,00 EUR
Price per postcard
0,77 EUR
The displayed prices are a price indication at campaign creation in our Postando B2B Portal and not a binding offer. In addition, you have the option of handing over the graphic design of your Mailings to Postando, as well as using address data sets provided by us. These services are not included in the price calculator. If you are interested in a campaign of more than 100,000 cards or if you have any questions regarding the calculation of your campaign, please contact us personally at [email protected].

Case Study

Scalable Capital x Postando:
Reach relevant target groups for new customer acquisition with postal direct marketing.

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Occasions for Marketing & Sales

Communication with existing customers

Your existing customers deserve a little attention all year round. Create a creative campaign via our B2B portal, which we will send worldwide in the form of a postcard. This way you can not only surprise your loyal customers with discount codes, but also reactivate inactive customers.

New customer acquisition

If you want to successfully acquire new customers, you have to stand out from your competitors. With us, you have the opportunity to reach potential new customers in a creative and DSGVO-compliant manner - and without much effort. You create your campaigns uncomplicated online and we send them to your potential new customers in the form of a postcard.

Christmas mailing

Christmas is almost upon us - and with it the thoughts of the Christmas mailing. But how can you express appreciation and gratitude to your employees and loyal customers in a creative yet professional way? Define specific recipient groups and send your Christmas mailing in an uncomplicated way via the Postando Business Portal.

Business New Year wishes

Use the turn of the year to thank your business partners and customers and to let them know your plans for the coming fiscal year. Be surprised by the various design options and functions of our business portal and send your business New Year's wishes as an analogue postcard.

Invitation company party

A successful company party starts with the invitation. With the Postando Business Portal you have the possibility to design your own individual invitation cards. To give you enough time to plan your festivities, we take care of the worldwide dispatch of your invitations to your employees and business partners.

Invitation to the fair

Analogue invitation cards are not only more exclusive, but also offer a wide range of design possibilities. Our B2B portal allows you to create trade fair invitations online and send them in the form of a postcard. Convince your existing customers and potential new customers with a creative invitation and welcome them soon at your booth.
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You are interested in direct marketing and want to acquire new customers or reactivate existing ones? Contact us for more information and a trial access to the Postando Business Portal via the contact form below or mail us directly to [email protected].

Wie können wir behilflich sein?

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